Digital Marketing Analytics: Measure What Matters
All Courses
UI/UX Design
intermediate

Digital Marketing Analytics: Measure What Matters

4.8
7,890 students
3h 30m
14 lessons

About this course

Master the analytics behind digital marketing success. Learn to track user behavior with Google Analytics 4, build attribution models, analyze campaign performance, and create marketing dashboards that drive decisions. Covers SEO analytics, social media metrics, email campaign analysis, and conversion rate optimization.

Course Content

Marketing Analytics Foundations

  • The Marketing Analytics Landscape in 202615min
  • Key Metrics: CAC, LTV, ROAS, and Conversion Rate15min
  • Google Analytics 4: Setup and Configuration15min
  • Event Tracking and Custom Dimensions15min

Channel Analytics

  • SEO Analytics: Search Console and Keyword Tracking15min
  • Social Media Metrics That Actually Matter15min
  • Email Campaign Analysis and Cohort Reports15min
  • Paid Ads Analytics: Google Ads and Meta Ads15min

Attribution and Modeling

  • Attribution Models: First-Touch to Data-Driven15min
  • Marketing Mix Modeling Basics15min
  • Multi-Touch Attribution in Practice15min

Building Marketing Dashboards

  • Dashboard Design for Marketing Teams15min
  • Building a Real-Time Marketing Dashboard15min
  • Project: Full-Funnel Marketing Analytics Report15min